One of the key advantages of live betting is the ability to capitalize on changing circumstances and real-time information. Bettors can assess the flow of the game, monitor player performance, and evaluate the strategies employed by teams or athletes. This added layer of information allows for more informed and strategic betting decisions. For example, if a soccer team is dominating possession and creating numerous scoring opportunities, a bettor can take advantage of this situation by placing a bet on the next goal being scored by that team.